Design agency

Creative & forward thinking graphic design agency based in Manchester.

We strongly believe the latter because although design brings the delicious wow-factor we’re all hungry for, it’s very much at the core of business and brand identity. Cornerstone’s design agency team boasts over three decades of combined industry experience and brief interpretation acumen. They are responsible for bringing countless campaigns, website developments and printed elements to life. From product or service launches to brand awareness, our PR team consistently gains impressive audience reach and positive communications for clients in multiple sectors and industries, such as leisure, pharmaceuticals and healthcare.

We guarantee a collaborative approach.

Branding & identity

Branding is essential to a product or business. Executed well, it’s a guiding light for consumers and customers and helps to form valuable perceptions that will continue to resonate for years to come. Just think of the household name products, companies and organisations we can identify by simply recalling their branding? It’s a crucial element and can become your most valuable asset. Getting it spot on is the work of the designers. Our team creates brand marks, including logos, promotional materials, digital assets and websites.

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Campaign creative

Our designers create the look and feel of new campaigns, using either new or pre-existing branding. This can be stand-alone visuals and messaging, which compliments an existing brand or an advertising promotion. They also add the design element to campaigns to promote a significant company event or anniversary, or to launch a new product or service. These often include print design, web design and branding.

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Print design
& marketing literature

If it can be printed, we can design it – brochures, leaflets, flyers, posters, annual reports, newsletters, magazines, promotional materials, the list is extensive. Just get in touch and we’ll happily accommodate your requirements.

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Retail design

Our creative team is highly experienced in retail design, from point of sale items to wall graphics. Retail design is about grabbing customers’ attention, getting them through your store’s doors, keeping them there and spending their money. Eye-catching design is at the core of all of it.

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Videography

If you want your image to move, you’ve come to the right place. And it all starts with our designers. They initially create concepts and storyboards for client projects before the filming and stock footage process begins.
Our video production and motion graphics services include:
• Product-focused videos
• Annual Report videos
• Promotional videos
• Motion Graphics videos
• Training videos

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Product photography

Cornerstone is well equipped to provide a professional range of product shots and imagery – we’re also well connected when it comes to specialist photography suppliers. Our designers are heavily involved in this creative process, whether it’s individual product shots or designing room sets for lifestyle imagery.

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InnoScreen

InnoScreen allows you to tailor your communications and puts the power of information in your hands. Regardless of the sector, having tailored communications is essential to customer satisfaction and stakeholder satisfaction.

With Cornerstone, we will give you the chance to discover how simple it is to run your campaign, upload assets and just how effective it is in converting your messaging.

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How do we do it?

Natural talent and experience count for everything when it comes to design. Our in-house creatives have bags of both, and their work can be seen across the UK, from brand logos to billboards and signage.

The department is the creative cog of Cornerstone and offers expertise in illustrating brand vision, eye-catching advertisements and campaign concepts.

Our creative process.

Insight and understanding

We analyse the in-house team brief, assessing what you want to achieve, researching style guides and fully understanding a client’s likes and dislikes.

Clarify the challenge(s)

We begin to interpret the brief on a deeper level, identifying the campaign or project goals and objectives which need to be meet through the design.

Ideation

Once we’ve established the firm creativity and have a solid understanding of the brief following AM and client consultation, the initial design begins to take shape.

Develop and refine

This is the point of maximum creative impact. From brand identity to advertising campaign, we realise the vision and complete the design ahead of client approval. This could be initial designs or final concept. Dependent on client feedback we would then refine the design.

Final outputs / launch

Whether it’s a print, website or digital imagery, we prepare the signed-off assets for handover to the next process.

Feedback and evaluation

We look forward to this bit – the results. At this final stage we garner client reviews, impact, overall effectiveness and analyse any metrics available. Job done (well).

Ready to start  something?

Whether you’re building a brand from scratch or need standout creative to elevate your marketing, our design team is here to help.

Discuss a project

Request a callback

Where ideas turn into impact.

See all creative projects

Dexcel Pharma: Pyrocalm

A digital imaging pioneer and industry leader

Digital Projection

Leisure, Arts & Culture

Build brand awareness

Deliver a campaign

Creative

Branding & Identity

Glo Gym: Launching an innovative gym brand

Glo Gym

Leisure, Arts & Culture

Build brand awareness

Grow market share

Creative

Creative design

North West Ambulance Service

NHS & Public Sector

Deliver a campaign

Build brand awareness

Creative

Branding & Identity

Be Well Wigan

Leisure, Arts & Culture

Deliver on tactical KPIs

Build brand awareness

Strategy

Brand strategy

Barrow Forward

Leisure, Arts & Culture

Build brand awareness

Deliver on tactical KPIs

Strategy

Brand strategy

Creativity and precision combined to create hoarding for Living Quarter’s South London renovation

Living Quarters

Construction

Build brand awareness

Hoarding

Creative

Strategies, logos, straplines and PR – our role in the rise and rise of Hill’s Panel Products (HPP)

Hill’s Panel Products

Local, national & international

What our clients say about us.

We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.

We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.

Alison Robb, Cheetah Transformation

Check out the project

We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.

Scott Bryce, Burnley Leisure & Culture

Check out the project

Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!

Rekha Joshi, Dexcel

Check out the project

Creative & forward thinking graphic design agency based in Manchester.

We guarantee a collaborative approach.

Branding & identity

Campaign creative

Print design & marketing literature

Retail design

Videography

Product photography

InnoScreen

How do we do it?

Our creative process.

Insight and understanding

Clarify the challenge(s)

Ideation

Develop and refine

Final outputs / launch

Feedback and evaluation

Ready to start something?

Where ideas turn into impact.

Dexcel Pharma: Pyrocalm

Pyrocalm

Active Tameside

Active Tameside

Trust Green

Trust Green

A digital imaging pioneer and industry leader

Digital Projection

Glo Gym: Launching an innovative gym brand