
Brand strategy
Brand strategy services.
Standing out from the crowd is something all businesses strive for. A brilliant brand strategy makes that possible and builds customer loyalty through the sum of its many parts.
Strategies that nurture your brand.
With strategic branding, you are future-proofing your brand and developing it in a way that differentiates you from others. By communicating your USP to customers, you strengthen your selling power, brand value, and customer loyalty.
And once your brand strategy is born, it needs to be nurtured.
As a full-service agency, Cornerstone has experts in all marketing disciplines working in harmony. Creating a brand strategy calls on that accord to ensure the right people are doing the right job on your behalf.
We’ll make sure your strategy stays on track and take every opportunity and touchpoint to tell your brand story. Building a brand is an iterative process and building the strategy that goes with it needs to grow too.


Different types of branding.


The key elements of a brand strategy.
01
Purpose/proposition
It starts with purpose / proposition, and how that can differentiate your business from your competitors. While making money is the fundamental purpose of any business, consumers love those that offer a little bit more – some added value beyond the sale, such as planting trees as a spin-off of buying toilet rolls, for example. The proposition element, arguably the most important element, is what the consumer gets out of the interaction and what value buying into a brand brings to them.
02
Consistency
Keep your messaging clearly defined and cohesive. Never lose sight of what your brand is and what its aims are. That in turn creates a connection, and explains why some consumers will pay a fortune for one product in favour of one much cheaper.
03
Loyalty
Loyalty is another key element – don’t be slow to say thank you, recognise favourable reviews, and even offer rewards.
04
Flexibility
Be flexible in the face of ever-changing times and circumstances. It seems counterintuitive to what we’ve just said about consistency, but if your approach isn’t working any more, change it.
05
Awareness
Maintain an awareness of what your competitors are doing – use it as a challenge to improve your own strategy.
Ready to start something?
Whether you’re building a brand from the ground up, repositioning for growth, or refining your identity, we’re here to shape a brand strategy that sets you apart.
Take a look at what we do.
Pyrocalm Control
Cheetah Transformation
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel