WordPress development
WordPress development agency.
We don’t just ‘do’ WordPress, we live and breathe it. If you are looking for a bespoke-built WordPress website that you can update with minimal fuss, ranks well in Google, and means you don’t have to contend with any code yourself, then a Cornerstone built WordPress site is likely the platform for you.
What is WordPress?
WordPress is a content management system (CMS) that allows us to host and build websites that are totally bespoke to our clients, but easy to use and manage from a day to day marketing standpoint, giving users an intuitive, world class user interface (UI) for administering their website.
Whilst WordPress offers a whole host of third party plugins and themes, we’re firm believers in lightweight, custom, hand crafted code wherever commercially sensible to do so. That’s why each and every one of our builds are bespoke, being carefully developed with user experience (UX) from the outset, beautifully designed creative at its core and strategically considered SEO at its heart. All of this is merged in a bespoke web build that is W3C compliant, and in line with Google guidelines and best practices.
With WordPress now powering 43.2% of all websites on the internet – a figure which continues to rise consistently – we can help you harness the power and benefits of this world-renowned CMS.
Providing everything you need for WordPress success.
Let’s talk WordPress.
It’s worth re-stating, the possibilities are endless when it comes to the creation and execution of a WordPress website. Whether it’s a landing page or a full e-commerce site, an online learning academy or an interactive informational site for your business or organisation, we can build it for you. Get in touch with us.
Living and breathing WordPress.
Here at Cornerstone, we don’t just ‘do’ WordPress development, we truly live and breathe it. We carefully handcraft bespoke themes for our clients which are tailored to commercial requirements and objectives, and immersed in the user journey to maximise ROI and positive customer sentiment.
Most website owners choose WordPress for its flexibility, beginner-friendly admin panel, and massive theme and plug-in library. WordPress, when developed well, can be a true commercial support for a business wanting to grow and compete within the market.
And by choosing a WordPress website, you’ll be among illustrious company with organisations such as Sony Music, PlayStation Blog, Time magazine, and even the White House all employing WordPress sites.
Our specialist WordPress developers can provide expert design and development services to gain a significant business advantage and return on investment for your upcoming web projects.
We will guide you each step of the way and provide you with a WordPress development package that meets the needs of you and your business.
How do we do it?
Cornerstone design and develop powerful WordPress sites for a huge variety of brands and clients, both nationally and internationally across a range of sectors – all developed to achieve their business goals.
Whether you require a brochure site, directory or web portal, ecommerce website or a more complex API-integrated site, which needs to pull in complex data and organise it to display in your WordPress front-end, we can do it.
Our process begins with collaborative research with the client, followed by user experience (UX) workshops.
Sometimes the two merge into one. We then create user personas, UX strategy, information architecture and site-mapping to accompany wireframes (mock-ups) to be signed off by the client.
As a full-service agency we have all the expertise needed to take account of your brand and marketing strategy, design, SEO, digital marketing and PR requirements.
We can also provide a variety of support packages for ongoing maintenance, WordPress hosting and proactive technical support if you need it.
Our WordPress expertise in action.
We work with a wide and varied range of commercial businesses and organisations, as well as a diverse roster of public sector, not-for-profit organisations.
One of them is Yes Manchester, an award-winning registered charity working with people looking to improve their lives in some of north Manchester’s most deprived districts. The charity runs centres in Newton Heath and Collyhurst and delivers outreach across north Manchester.
Since 2013, Yes Manchester has helped more than 1,000 north Manchester residents gain employment or launch their own business. It has helped more than 500 residents to gain formal training and over 8,000 with access to computer facilities and the internet. Overall, its three centres have had more than 107,000 visits and its services have generated an estimated total social value of £15million.
As its long-standing marketing partner, Yes Manchester asked us to develop a new WordPress website to help residents, staff, and stakeholders get back into work and develop their careers and skills. It also had to comply with the very latest legal and website standards and be easy to maintain, update and adapt in the future, as required – exactly what WordPress is renowned for.
Sheila Sturgeon, Yes Manchester Chief Executive, says: “We needed a new website to serve our changing needs, to comply with the latest disability accessibility, internet and data protection standards, and to provide a range of new features. These include appointment-booking, interactive client profiles, the ability to receive donations and the ability to send automated messages to clients.
“Customers can now create their own profiles on the website with job preferences, skills, areas of interest, training, background and personal information. They can also upload their CVs for employers to see. Yes Manchester staff can analyse individual profiles and partner organisations, businesses and employers can engage with Yes Manchester on community projects, skills, training and job vacancy opportunities.”
The new website is now fully compliant with the legal requirements of the Disability Discrimination Act (DDA) and technology standards of the World Wide Web Consortium (W3C), a global organisation which aims to develop the internet towards its best potential.
Choosing the right campaign medium.
So, now we know your objective(s), what you want to achieve and who we’ll be aiming the campaign at. As a full-service agency, our PR team has the benefit of choosing the right channel – or channels, for that matter – to suit your campaign, all backed by our expertise in:
How PR builds influence and change.
Our strategies go over and above to implement creative ways to influence and change. From inspirational storytelling to lobbying campaigns and social influencers, we have a reputation for using creative methods to leverage coverage and engagement that makes a real difference to our clients, internally and externally.
We care passionately about how your business or organisation is seen by the audience that’s important to you. We’ll go to great lengths to share your mission and vision to influence your audience, after all it’s not easy getting someone to do something they hadn’t necessarily thought of doing.
Influencing change within an organisation is not an easy feat. It’s not cod psychology to say everybody reacts differently to change, that’s why it’s crucially important it’s communicated in the right way.
We’ll help you put people at the heart of your communications. We’re all human and we all react better when we know how change affects us and why.
Whilst that’s instinctive for us, we’ll get you thinking how you’re going to do that.
We can help you improve your change communications by coaching leaders on how to manage employees’ negativity, advise on – even create – the messages coming from the leadership and create a shared vision of how the changes will work. And we’ll be with you all the way to provide advice and support to maximise the impact of your messaging.
Open-ended communication is an important tool in organisational change too. Rely on our expertise to create the most appropriate forums – from internal newsletters to a fully-fledged intranet and all points in between. When employees see the bosses are involved and interested in their opinions, they are more likely to be receptive to what’s being proposed.
Of course, change can generate publicity – good and bad – outside of a business or organisation, so our expertise across the whole spectrum of PR is invaluable.
Monitor the results.
With your campaign in full swing, it’s important to constantly monitor the results. What’s working and what’s not.
Thanks to identifying your specific goal, the results can be measured more easily to keep track of success and failure throughout the duration of your campaign. You will never have to wonder how your campaign is doing because the data is clear.
We present clear, consistent and insightful results, market trends and consumer behaviour, aligning that data with your wider marketing, sales and customer data to ensure alignment and objective achievement. We use an ongoing learning and refinement process to tailor, hone and optimise every PR campaign we work on, ensuring you get the most out of every hour and pound you spend.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel