Media management
Media management.
With a combined 50+ years of journalistic experience working within the UK’s regional news media, our PR team offers in-depth insight, experience and expertise when it comes to media relations. From headline-hitting press releases and media planning to extensive press contacts across local, regional, national, trade and consumer media, we provide a full range of media relations services.
How do we do it?
It’s important that the team handling your PR instinctively knows what’s going to work and what’s not, and has the experience and expertise to advise you accordingly. It’s also crucial they are abreast of the media industry as it works today, while always keeping a weather eye on what is developing in the future.
Understanding how the media works, what editors and journalists look for, how to implement a media strategy and where to look for the most appropriate outlets and platforms is not a skillset that is developed quickly. Our PR team has decades behind it in roles that span PR to weekly and daily newspaper editor, and even live TV news producer.
Our media management expertise means we’ll know exactly where, and with whom, your PR needs to be channelled, and what form it should take.
We provide an integrated approach.
Public relations defines how a company or organisation communicates with people — customers, stakeholders, partners, journalists, philanthropists, politicians, and the general public. All businesses and organisations can benefit from public relations, regardless of their size or industry.
As a fully integrated agency, our PR team has a whole spectrum of expertise it can liaise with:
Get in touch.
Quality content that is creative, relevant, valuable and engaging is a compelling combination. It’s important it hits the most appropriate outlets and platforms and that’s not a skillset that develops quickly.
With its combined experience of 50+ years in journalism working within the UK’s regional news media, our PR team brings in-depth insight, experience and expertise to media relations.
If your PR needs a steadying hand on the tiller of media management, get in touch.
Hitting the target every time.
Public relations and marketing are similar in their actions and tactics, but their goals are quite different. The main goal of PR is to boost the reputation of your brand. On the other hand, the main goal of marketing is to drive sales. Of course, given our fully integrated status, we can do both.
So, when it comes to PR, what can our team offer? After all the hard work that goes into your PR strategy, you want it to be the best it possibly can. So, it’s knowing what type of PR your business or organisation needs.
There are three main types of PR – owned, paid, and earned media. Each type works towards the same goal of building a positive brand reputation, but they use different strategies to get there. Your PR strategies should include all three, as they all provide different ways of reaching, engaging, and building trust with your audience.
Our PR team has close working relationships with journalists in a vast array of roles and media. For example, our relationship with a B2B editor resulted in a front cover and substantial coverage in a regional business magazine for one of our manufacturing industry clients. We seized the opportunity when we spotted our client’s project perfectly fitted the magazine’s brief.
It’s also knowing how to pitch a story and understanding its full potential. When one of our health service clients won a prestigious award, our social media team got to work within hours of the news breaking to get the message out on Twitter and LinkedIn.
Meanwhile, one of our PR writers crafted a timely, relevant press release that succinctly told the whole story, regionalising it so the media outlets covering the two counties where our client operates received appropriately angled content.
Reputation and crisis management.
Reputations can be pretty fragile. Only one mistake can damage the love and trust customers had for a business, brand or organisation.
If your mission and vision is being swamped in a mire of negativity, that’s when crisis management comes into play. We’re a reliable, reactive and experienced source of advice for our clients – providing swift and carefully considered crisis communications designed to minimise the impact of any negative publicity.
While you might be tempted to say ‘no comment’ to bad publicity, we’ll illustrate just how such a stance could be even more damaging to your reputation. The inside track of how to manage a crisis is priceless – we’re lucky to have it, and you could benefit from it too. Let’s just hope you never need to!
Building mutual respect.
In essence, good media management is making the job of the person receiving our output as simple and straightforward as possible. It’s building a mutual respect that we’re not disseminating spam, and what they’re receiving from us is appropriate, targeted and all-encapsulating. It’s not only gratifying when we see our press releases being used almost word-for-word, but it’s also confirmation that our work is hitting the bullseye!
Take a look at what we do.
Pyrocalm Control
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel