Design

Cornerstone’s design agency team boasts over three decades of combined industry experience and brief interpretation acumen.

Digital

As an experienced and well-established digital agency, we’re proud to have all the essential components among our thriving and highly skilled digital team.

Web

We’re not saying we’re magic – almost, but not quite – but we are self-confessed coding wizards, bringing the latest technologies together to create bespoke, responsive, content-managed websites with UX, UI and YOU at the forefront.

We can support on a wide range of printing products from floor graphics to construction hoarding and whether you have a tight deadline to adhere to, or a vision for your project.

Specialists in creating highly effective PR communications and maintaining positive PR relationships.

Strategy

Behind every great business is an outstanding marketing strategy. First and foremost, it gives you the edge over competitors by identifying and setting the goals and objectives you want to reach.

View all services

Construction

Just like every building needs a plan, a construction company needs to ensure its marketing building blocks are well aligned, built on strong foundations and structured perfectly.

Local, national & international

Cornerstone is an ethical, full-service agency endorsed by a rich history of working across multiple sectors regionally, nationally and internationally.

Pharma & healthcare

We take healthcare household names in our creative stride. We work with some of the UK’s best-known healthcare and pharmaceutical brands alongside leading OTC medicine manufacturers and suppliers.

Leisure, arts & culture

Cornerstone and leisure marketing are a perfect fit. Cornerstone has been a trusted and reputable leisure marketing agency for many years.

NHS & public sector

Proud to provide public sector marketing support. We take great pride in every single client project. But there’s something special about partnering with one of our most cherished British institutions, the NHS.

eCommerce & retail marketing

Our strategic approach to ecommerce marketing is the key to successful, results-driven outcomes for a whole range of B2B and B2C clients.

Life sciences & biotech

A common misconception is that marketing is mainly for sectors such as fashion, retail, food and other such like businesses. Not so.

View all sectors

Launch a product

As a full-service agency, we can combine all marketing disciplines to amplify your brand voice across multiple platforms.

Grow market share

We work with brands of all sizes and guises, from household names to challengers looking to make their mark, often against heritage brands steeped in their sector.

Internal marketing
support

We’ll get to know you, your business and your objectives, helping you to develop your strategy and bringing a fresh perspective to your marketing.

Build brand awareness

Our full-service capabilities will help you elevate your share of voice and share of the action. Whatever you’re looking to achieve, we’ll work with you to make it happen.

Deliver on tactical KPIs

Providing expert support across PR, SEO, PPC, UX, and CRO to help you meet specific business objectives.

Deliver a campaign

We’ll collaborate to understand your messaging, objectives and audience to ensure engagement and drive tangible objectives and KPIs.

View all objectives

Two female team members from Cornerstone in a meeting with laptops

Digital PR

Digital PR agency based in Manchester.

Like any PR, digital PR is a strategy to increase awareness of your business, brand or organisation, as well as improve its reputation.

How do we do it?

By getting the best out of digital PR, we can help build links and authority for your website, helping to drive stronger SEO value and create a larger digital footprint for you to reach your target customer or audience, and for them to find you.

Our PR, creative, digital and social media teams will work together to create a strategy that’s right for you. We’ll explain every tactic, taking the mystery out of how digital PR will benefit your business, brand or organisation.

In a world obsessed with clicks, views, and shares, digital PR cuts through the clutter by building trust, authority, and a reputation that lasts – through quality content, strategic SEO, and creative storytelling that puts your brand in the spotlight.

Our digital PR process.

From crafting quality content that drives organic traffic to securing backlinks that boost credibility, our digital PR strategies are designed to elevate your brand. With expertise in SEO, PPC, thought leadership, and reactive PR, we’ll ensure your business stands out, builds trust, and creates lasting connections with your audience.

Set objectives

Digital or ‘traditional’, all PR strategies set out an ongoing, transformational process which we regularly analyse and assess to ensure that it’s achieving maximum results.

Research

We discuss a client’s public profile, including any publicity activity carried out past and/or present. We research and analyse how wider awareness and deeper understanding of your organisation can be developed to serve your needs, reach your target audiences and improve your public profile against your competitors.

Strategy

Based on our research, we construct a detailed plan of action, generally recommending a 12-month strategy to give you the best results and maximise our carefully considered PR opportunities.

Plan and create

We typically agree on a month-by-month scheme of work. This usually includes task-specific discussions, interviews, writing and establishing imagery and/or video.

Deliver!

Once we have client approval, we set about delivering our strategy, thus enabling excellent uptake and engagement.

Reporting

We provide regular PR reports and analysis to track the publicity gained and which routes and methods are gaining the best traction. This ensures we continue to hit the mark and allows us to focus on the best channels and even better outcomes.

Ready to start  something?

Whether you’re aiming to boost your online visibility, earn high-quality backlinks, or strengthen your brand’s digital presence, we’re here to help.

Discuss a project

Request a callback

How can we use digital PR for you?

Owned digital content

Our experts can create content for any digital channel, and we know how essential it is to have the best quality content to increase organic traffic. By concentrating on quality, we can put your website at the forefront of your sector. We’ll do that by creating beautifully crafted content, closely monitoring what’s getting the hits and organic backlinks.

Enquire now

Backlinking

Backlinking is all about the relevance, the quality and the authority of what your website content has to offer.

There is no better endorsement of that fact than when one website links back to yours as a source of information. It can be notoriously difficult to achieve, but with our emphasis on quality digital PR and content creation, we can help you strive for excellence and earn the recognition you deserve and the SEO rankings you need to continue growing your online presence.

Enquire now

Thought leadership and opinion

You’re at the top of your game, and that status could reflect in your brand. Through thought leadership – your opinions and insight – we would ensure your target audience sees you and your brand in the most positive light. As a PR agency, our PR team will seize on the opportunities to spot the stories that you could comment on and expand upon, sharing insight based on your knowledge and experience.

Enquire now

Wider content

We could go further and suggest a white paper – a report or guide to inform readers on a complex issue presented through your point of view. Or we could put you forward as an industry expert for comments in leading news and trade publications, or to provide social commentary on a particular issue. There are plenty of opportunities and we won’t miss them.

Enquire now

Newsjacking

Newsjacking is another way of describing reactive PR – spotting an opportunity relating to breaking news whereby your thoughts and reaction into a related story could put your brand in front of its target audience as a voice of authority and/or source of knowledge.

Enquire now

Trade, national and local PR

Of course, there is nothing more effective than getting your story into the media. Our clients are well accustomed to earning coverage locally, regionally, nationally and particularly in the relevant trade media to help grow their brand presence, consumer confidence in their offering and backlinks to their online sites.

Enquire now

Take a look at what we do.

See all digital PR projects

Dexcel Pharma: Pyrocalm

Pyrocalm

Pharma & Healthcare

Build brand awareness

Grow market share

Content marketing

Full marketing strategy with innovation in PR and design

NWAS ‘Star in a Car’

NHS & Public Sector

Build brand awareness

Deliver a campaign

PR campaigns

NWAS ‘Make the Right Call’

NHS & Public Sector

Deliver a campaign

Build brand awareness

Digital

Social

Creative rebrand with web design and development

R4GM

Active Tameside

Leisure, Arts & Culture

Build brand awareness

Internal marketing support

Branding & Identity

Creative

How we helped turn Pyrocalm Control into the UK’s fastest-growing heartburn medication in its category

Pyrocalm Control

Full service pharmaceutical marketing support

Care

Pharma & Healthcare

Grow market share

Build brand awareness

Digital

Social

Marketing steer for innovative leisure collective

GM Active

NHS & Public Sector

Build brand awareness

Deliver a campaign

Digital

Social

North West Ambulance Service

NHS & Public Sector

Deliver a campaign

Build brand awareness

Creative

Branding & Identity

Launching a challenger brand in the UK eye care market

Santen

Pharma & Healthcare

Launch a product

Build brand awareness

Strategy

Brand strategy

What our clients say about us.

We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.

We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.

Alison Robb, Cheetah Transformation

Check out the project

We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.

Scott Bryce, Burnley Leisure & Culture

Check out the project

Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!

Rekha Joshi, Dexcel

Check out the project

Digital PR agency based in Manchester.

How do we do it?

Our digital PR process.

Set objectives

Research

Strategy

Plan and create

Deliver!

Reporting

Ready to start something?

How can we use digital PR for you?

Owned digital content

Backlinking

Thought leadership and opinion

Wider content

Newsjacking

Trade, national and local PR

Take a look at what we do.

Dexcel Pharma: Pyrocalm

Pyrocalm

Full marketing strategy with innovation in PR and design