Content marketing
Strategic content marketing.
Planning, creating, distributing, sharing, and publishing content with the goal of reaching your target audience and increasing brand awareness, sales, engagement, and loyalty.
Our PR experts produce content that hits the mark.
As a full-service agency with expertise in strategy, digital, web, print/signage, design and PR, we have the experience and know-how across all channels – such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more – that will ensure your content fulfils its goal.
And regardless of the channel, or combinations of channels we choose for you, you can be assured your content will hit the mark, thanks to the polish and power that come as standard courtesy of our experienced PR and copywriters.
An integrated approach.
As an integrated agency, we offer multiple services, but it takes a content strategy to pull all those elements together to ensure consistency and direction. We work together across PR, design, digital marketing, web, and print to reach business goals and objectives through content marketing. It’s an ongoing transformational process which we regularly analyse and assess to ensure that it is achieving maximum results.
Ready to start something?
Whether you need compelling content that drives engagement or a full content strategy to support your brand goals, we’re here to help.
What is content marketing?
According to the Content Marketing Institute, content marketing is, and we quote, ‘a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.’
We know that, of course, but it’s good to hear it from the horse’s mouth, as it were.
What we also know, and the institute agrees, two of the most important words in that sentence are ‘valuable’ and ‘relevant’. Take them out, and what you’ve got is – potentially – spam! In other words, if your content isn’t valuable or relevant, it’s going to get lost in the avalanche of information that reaches our eyes and ears every day.
Why is content marketing important?
Content marketing educates your audience about the products and services you offer. Think about it, the fact you’re reading this shows content marketing in action!
Content marketing has many business benefits, too, including helping to build relationships between your customers and your business that result in increased loyalty, showing your audience how your products and services solve their challenges, and creating a sense of community around your brand.
We give content marketing a full-service approach.
When it comes to content marketing, we offer a full-service approach with an array of different channels. Social media, blogs, websites, apps, press releases, paid-for advertising, print publications, and digital platforms (to name but a few), are some of the most popular channels for successful content marketing.
Multichannel marketing is now a standard approach. It means promoting content and interacting with audiences on a variety of platforms. Social media, email marketing, owned websites, display ads, video, advertorials, earned media, and more, are all channels that can, and should, be used in a content strategy.
Social Media
Our social media experts specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful content strategy.
Take a look at what we do.
Pyrocalm Control
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel