Design

Cornerstone’s design agency team boasts over three decades of combined industry experience and brief interpretation acumen.

Digital

As an experienced and well-established digital agency, we’re proud to have all the essential components among our thriving and highly skilled digital team.

Web

We’re not saying we’re magic – almost, but not quite – but we are self-confessed coding wizards, bringing the latest technologies together to create bespoke, responsive, content-managed websites with UX, UI and YOU at the forefront.

Print

We can support on a wide range of printing products from floor graphics to construction hoarding and whether you have a tight deadline to adhere to, or a vision for your project.

PR

Specialists in creating highly effective PR communications and maintaining positive PR relationships.

Strategy

Behind every great business is an outstanding marketing strategy. First and foremost, it gives you the edge over competitors by identifying and setting the goals and objectives you want to reach.
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Construction

Just like every building needs a plan, a construction company needs to ensure its marketing building blocks are well aligned, built on strong foundations and structured perfectly.

Local, national & international

Cornerstone is an ethical, full-service agency endorsed by a rich history of working across multiple sectors regionally, nationally and internationally.

Pharma & healthcare

We take healthcare household names in our creative stride. We work with some of the UK’s best-known healthcare and pharmaceutical brands alongside leading OTC medicine manufacturers and suppliers.

Leisure, arts & culture

Cornerstone and leisure marketing are a perfect fit. Cornerstone has been a trusted and reputable leisure marketing agency for many years.

NHS & public sector

Proud to provide public sector marketing support. We take great pride in every single client project. But there’s something special about partnering with one of our most cherished British institutions, the NHS.

eCommerce & retail marketing

Our strategic approach to ecommerce marketing is the key to successful, results-driven outcomes for a whole range of B2B and B2C clients.

Life sciences & biotech

A common misconception is that marketing is mainly for sectors such as fashion, retail, food and other such like businesses. Not so.
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Launch a product

As a full-service agency, we can combine all marketing disciplines to amplify your brand voice across multiple platforms.

Grow market share

We work with brands of all sizes and guises, from household names to challengers looking to make their mark, often against heritage brands steeped in their sector.

Internal marketing
support

We’ll get to know you, your business and your objectives, helping you to develop your strategy and bringing a fresh perspective to your marketing.

Build brand awareness

Our full-service capabilities will help you elevate your share of voice and share of the action. Whatever you’re looking to achieve, we’ll work with you to make it happen.

Deliver on tactical KPIs

Providing expert support across PR, SEO, PPC, UX, and CRO to help you meet specific business objectives.

Deliver a campaign

We’ll collaborate to understand your messaging, objectives and audience to ensure engagement and drive tangible objectives and KPIs.
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Services

Design

Digital

Web

Print

PR

Strategy

Sectors

Construction

Local, National & International

Pharma & Healthcare

Leisure, Arts & Culture

NHS & Public Sector

eCommerce & Retail Marketing Agency

Life Sciences & Biotech

I’m looking for

Launch a product

Grow market share

Internal marketing support

Build brand awareness

Deliver on tactical KPIs

Deliver a campaign

Head of PR & Web project manager discussing a PR campaign

B2B public relations

B2B PR agency.

PR has a part to play in every walk of life – and business to business, B2B, is no exception. Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your brand, messaging and communications. 

Why PR is important for your business.

Every business strives to be seen as a beacon of quality, knowledge and expertise, and that comes down to the value of its brand, its reputation as well as stakeholder and audience perception. 

We care passionately about how your target audience sees and perceives your business. We’ll go to great lengths to share your mission and vision to influence your audience, and we’ll go to great lengths to protect your business and brand reputation. 

And as a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood. 

What we do to manage your business B2B PR.

01

Analytics

Our knowledgeable specialists can provide digital audits and strategy, digital reporting and analysis, and well as support on search engine optimisation (SEO), pay per click (PPC), conversion rate optimisation (CRO), email marketing and automation and user experience (UX). 

02

Blogging

Helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too. For example, an SEO-focused blog written for one of clients in the refrigerated transportation business increased organic traffic by 27 per cent year on year and improved its Google keyword ranking by 180 places in one month.

03

Infographics

Our in-house creatives can bring some wow factor to your B2B campaign, thanks to their ability to illustrate brand vision and bring concepts to life.

04

News releases

We issue many of them every week! Well written and hitting the golden rules of being valuable and relevant, they can be very powerful. For example, just one press release we issued on behalf of a leisure trust client reached a total audience of 1.25m when it was published on a regional news website. This earned media aspect of PR is highly sought after and reaps rich audience reach and economic rewards.

05

Media relations

Understanding how the media works, what editors and journalists look for, how to implement a media strategy, where to look for the most appropriate outlets and platforms is not a skillset that is developed quickly. For example, our relationship with a B2B editor resulted in front cover presence and substantial coverage in a regional business magazine for one of our manufacturing industry clients. It all came about when we spotted that a project we were working on with them exactly fitted the magazine’s brief.

06

Press interviews and events

Our PR team has worked on everything from college open days to live TV events.

07

Social engagement

Our social media experts specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful strategy and campaign.

08

Thought leadership

The MD of one of our manufacturing clients is a regular contributor to the two leading trade magazines serving his sector, thanks to the close working relationship developed by our PR team.

09

White papers

Thought leadership starts with powerful content. Our highly experienced copywriters work with you to convey your specialist knowledge and expertise to deliver a whitepaper that resonates with your audience, provides value to your sector or industry and positions your brand or business as a leading authority. Whether you’re launching a new product, unpacking industry trends, or showcasing innovation, we craft compelling narratives that build credibility, drive engagement and open doors to earned media opportunities.

10

Media planning

We’re here to steer our clients through the complexities of the fast-paced media environment. Our media planning service strategically maps out where, when, and how to reach your target audience, ensuring every campaign delivers maximum impact and value.

Ready to start 
something?

Whether you’re looking to build industry credibility, amplify your brand’s voice, or explore strategic B2B PR opportunities, we’re here to support your goals.

Discuss a project
Request a callback

B2B PR maintenance.

Brand reputation management

Business and brand reputation is hard won but easily lost. Only one mistake can damage customers’ love and trust they had for a business, brand or organisation. Our in-depth market research that includes ‘mystery shopping’, and our tried and trusted ‘Voice of the Customer’ research, will keep you in touch with your marketplace, your competitors and exactly what your customers think of you and your offerings.

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Crisis management

A crisis can be defined as a significant threat to operations that can have negative consequences if not handled properly – ultimately creating a loss of market share through lost sales and can even spawn reputation-damaging and costly lawsuits. Here at Cornerstone, we have specialist media monitoring software that provides us with the social media sentiment surrounding any digitally published story about your organisation, enabling us to spot any negative trends as soon as they start. Our PR team can liaise with their digital counterparts to help shape the necessary responses and the best channels to release them.

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Internal PR

Capturing your employees’ attention and keeping it is at the core of our internal PR campaigns.

This can be achieved through a variety of methods, such as business and employee newsletters, business-wide intranets, company presentations – including video – email communications, poster campaigns, engagement events or simple table-talkers. We’ll work with you to choose the most effective way of communicating and getting results.

Enquire now

Take a look at what we do.

See all B2B PR projects

What our clients say about us.

We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.

We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.

Alison Robb, Cheetah Transformation

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We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.

Scott Bryce, Burnley Leisure & Culture

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Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!

Rekha Joshi, Dexcel

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