B2B public relations
B2B PR agency.
PR has a part to play in every walk of life – and business to business, B2B, is no exception. Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your brand, messaging and communications.
As a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood.
Why PR is important for your business.
Every business strives to be seen as a beacon of quality, knowledge and expertise, and that comes down to the value of its brand, its reputation as well as stakeholder and audience perception.
We care passionately about how your target audience sees and perceives your business. We’ll go to great lengths to share your mission and vision to influence your audience, and we’ll go to great lengths to protect your business and brand reputation.
And as a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood.
The tools we can utilise to manage your business B2B PR.
How do you measure B2B PR?
As a fully integrated agency, we have a wide spectrum of expertise, and we’ll start with:
- Strategy – Elevating your brand by identifying and setting the goals and objectives you want to reach, from sales and increased revenue to establishing a loyal customer base and attracting new customers.
All new Cornerstone clients go through an in-depth onboarding process that leaves no stone unturned, and from there we’ll create a strategy that involves our vastly experienced PR professionals, who will identify the best channels for your B2B content. This includes a calendar of activity to ensure your strategy is sustained and consistent.
Every good strategy starts with goals. What do you want to achieve, what does success look like, how are you going to measure it? Every element should be tracked and measured and that means defining the goals as precisely, and in as much detail as possible, from the outset.
We secure valuable coverage for our clients across trade and business media most commonly using print and digital media. How we do it is constantly evolving.
A multichannel approach is now standard practice. It means promoting content and interacting with audiences on a variety of platforms. Social media, email marketing, owned websites, display ads, video, advertorials, earned media and more are all channels that can, and should, be used in a content strategy.
The trick is working out which channels are most suited to your target audience. A B2B PR content strategy will definitely include LinkedIn, Twitter and, quite often, Facebook, for example.
To help us do that we call on another Cornerstone expertise:
- Digital – Particularly our social media experts, who specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful strategy.
Brainstorming is an important part of developing any strategy, so we’ll take advantage of the knowledge, strengths and expertise of all of our teams to ensure the best focus for your strategy and ensuing campaign, and then sense check it before we begin.
B2B PR maintenance.
Ready to start something?
Throughout 2021 we took a SEO content focussed approach for a workplace clothing client, creating blog pieces and enhancing meta titles and descriptions to increase value. As a result, we increased organic traffic by 27%, yielding a 21% increase in transactions which to translated to over £100k in revenue.
If you’d like your business to benefit from our B2B PR expertise enhanced by our fully integrated capabilities get in touch with us here.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel