
B2B public relations
B2B PR agency.
PR has a part to play in every walk of life – and business to business, B2B, is no exception. Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your brand, messaging and communications.
Why PR is important for your business.
Every business strives to be seen as a beacon of quality, knowledge and expertise, and that comes down to the value of its brand, its reputation as well as stakeholder and audience perception.
We care passionately about how your target audience sees and perceives your business. We’ll go to great lengths to share your mission and vision to influence your audience, and we’ll go to great lengths to protect your business and brand reputation.
And as a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood.


What we do to manage your business B2B PR.
01
Analytics
Our knowledgeable specialists can provide digital audits and strategy, digital reporting and analysis, and well as support on search engine optimisation (SEO), pay per click (PPC), conversion rate optimisation (CRO), email marketing and automation and user experience (UX).
02
Blogging
Helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too. For example, an SEO-focused blog written for one of clients in the refrigerated transportation business increased organic traffic by 27 per cent year on year and improved its Google keyword ranking by 180 places in one month.
03
Infographics
Our in-house creatives can bring some wow factor to your B2B campaign, thanks to their ability to illustrate brand vision and bring concepts to life.
04
News releases
We issue many of them every week! Well written and hitting the golden rules of being valuable and relevant, they can be very powerful. For example, just one press release we issued on behalf of a leisure trust client reached a total audience of 1.25m when it was published on a regional news website. This earned media aspect of PR is highly sought after and reaps rich audience reach and economic rewards.
05
Media relations
Understanding how the media works, what editors and journalists look for, how to implement a media strategy, where to look for the most appropriate outlets and platforms is not a skillset that is developed quickly. For example, our relationship with a B2B editor resulted in front cover presence and substantial coverage in a regional business magazine for one of our manufacturing industry clients. It all came about when we spotted that a project we were working on with them exactly fitted the magazine’s brief.
06
Press interviews and events
Our PR team has worked on everything from college open days to live TV events.
07
Social engagement
Our social media experts specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful strategy and campaign.
08
Thought leadership
The MD of one of our manufacturing clients is a regular contributor to the two leading trade magazines serving his sector, thanks to the close working relationship developed by our PR team.
09
White papers
Thought leadership starts with powerful content. Our highly experienced copywriters work with you to convey your specialist knowledge and expertise to deliver a whitepaper that resonates with your audience, provides value to your sector or industry and positions your brand or business as a leading authority. Whether you’re launching a new product, unpacking industry trends, or showcasing innovation, we craft compelling narratives that build credibility, drive engagement and open doors to earned media opportunities.
10
Media planning
We’re here to steer our clients through the complexities of the fast-paced media environment. Our media planning service strategically maps out where, when, and how to reach your target audience, ensuring every campaign delivers maximum impact and value.




Ready to start something?
Whether you’re looking to build industry credibility, amplify your brand’s voice, or explore strategic B2B PR opportunities, we’re here to support your goals.
B2B PR maintenance.
Take a look at what we do.
Pyrocalm Control
Cheetah Transformation
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel