Marketing strategy
Multi-channel marketing strategy is where we stand out.
Behind every great business is an outstanding marketing strategy. It gives you the edge over competitors by identifying and setting the goals and objectives you want to reach, from sales and increased revenue to establishing a loyal customer base and attracting new customers. We specialise in going one step beyond to elevate your brand or business further than you thought possible.
Explore our marketing strategy services.
Strategy is at the heart of all the services we provide at Cornerstone and our account managers (AMs) are the strategic surgeons that keep it beating. They often draw on all our disciplines to do this – digital, design and PR – to form a cohesive and responsive approach. They are a seamless integration to your business or, depending on clients’ existing capacity, an extension to your in-house marketing team.
SWOT analysis
Simple but effective, SWOT analysis is a method of analysing your business from the get-go. It allows us to identify where you want to be, how you can get there and the obstacles we need to overcome on the way.
Campaign audits
Regular audits are imperative to keep everything appraised and on track. We review methodologies and resources to ensure they’re hitting the mark and not wasting valuable budget.
Competitor analysis
Assessing the strengths and weaknesses of existing and potential competitors allows us to be agile and reactive when creating a marketing strategy.
How do we do it?
Strategy is at the heart of all the services Cornerstone provides.
And our account managers (AMs) are the strategic surgeons that keep it beating.
Increasing performance and profit and identifying target customer needs are key elements of a marketing strategy.
Our AMs augment the strategic process using our ‘AID’ technique:
- Analyse and evaluate your business and competitor market.
- Identify ways for your business to diversify and adapt to better penetrate your target market.
- Deliver the mechanisms which ultimately deliver results.
They often draw on all of our disciplines to do this – digital, design and PR – to form a cohesive and responsive approach. They are a seamless integration to your business or, depending on clients’ existing capacity, an extension to your in-house teams.
Our strategic process.
Ready to start something?
Whether you want to find out more about our brand strategy services or just want to set up an initial chat, you can get in touch with us below.
“I love getting under the skin of a business or project so that I can fully understand the challenge and develop solutions that make a difference. There is no “one size fits all” in this game.”
Sarah Brierley
Head of Client Services
Take a look at what we do.
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What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel