Social media marketing
Social media marketing agency Manchester.
Connect to your target audience with the power of social media marketing.
Grow your brand, generate leads for your business and capitalise on the billions of people that use social media daily.
What is social media marketing?
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms – Facebook, Twitter, Instagram, LinkedIn, TikTok etc – enable brands to connect with their audiences to:
- Build a brand.
- Increase sales.
- Drive traffic to their website.
- Build a community of followers to share and engage with their content.
They’re all good reasons why a business or organisation should employ social media marketing.
How we approach social media marketing.
Relevant content and effective messaging.
Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach towards devotees, potential customers and even potential employees if used as a recruitment tool.
As a social media marketing agency, Cornerstone DM can devise anything from short term campaign social plans to wider annual strategies that work hard alongside all other channels to meet your commercial objectives.
We’ll help you devise and deliver your messaging to ensure it reaches the right people at the right time, through free and paid methods.
Social media also enables brands to learn more about their audience’s personal, geographic and demographic information. This enables them to customise their messaging and content for the best engagement. But we’re getting slightly ahead of ourselves. How do we do all this for you?
Get in touch.
Our social media marketing activity for one client has seen their Facebook page following grow by 6,500 – a 9% year-on-year (YoY) increase. In one month, the page reached 183,000 followers – a 22% increase YoY. It included 96,959 from paid reach and 92,187 from organic reach.
In the same month, the organic reach rapidly improved from 22,862, which is a fantastic 403% increase YoY, which shows that our current social media marketing efforts are resonating and engaging with the channel’s target audience, leading to an increase in shares and reach.
If you’d like your business or organisation to benefit from our expertise, get in touch.
What are the benefits of PPC?
PPC has many advantages that can benefit a business or organisation. They include:
- Optimised PPC is cost-effective.
- Your ad will be displayed on the first results page when someone searches for a related term.
- More exposure and brand visibility as targeted traffic is directed to your site.
- You can run multiple ad campaigns for each keyword.
- It results in higher click-through rates (CTR), more conversions, and increased sales revenue.
- Engaged traffic.
A lot goes into putting together a strong PPC strategy. It consists of choosing the right keywords, arranging those keywords into well-organised campaigns and ad groups, audience research and benchmarking, budget optimisation and bid strategy, setting up PPC landing pages that are optimised for your objectives, and aligning with your wider marketing strategy communications.
What we can do for you.
You name it, our digital team can do it. And as a full-service agency, we have all the tools – expertise and creativity within marketing strategy, design, digital, PR and print production – to meet all your marketing requirements for a successful social media marketing campaign – from strategy and planning to copywriting through to design and implementation.
Our exhaustive onboarding process creates our understanding of your objectives, audiences, and desired outcomes.
Social media for your business.
All this will help to:
Increase awareness of your brand – social media marketing will boost brand awareness through engagement – things like comments, likes, shares, re-posts and saves. It can also drive traffic directly to your website or ecommerce site.
Generate leads and boost sales – promoting and sharing your offer on social media is a simple advertising tool that can increase sales because you are reaching people who have decided to engage with you.
Build relationships with your customers – connect and engage by responding to customers’ questions and comments, providing them with any help they require. It’s also a good way getting customer feedback, and/or running giveaways to build loyalty.
Social media is also a good way of keeping an eye on your competitors. What tactics are they employing, what products are they promoting, what’s their interaction with customers? It can answer all these and many more questions.
The stats about social media.
If you’re still in doubt about social media marketing, let’s take a quick look at some of the stats (taken from Hubspot):
- Facebook – almost 2 billion daily active users worldwide.
- Twitter – 211 million daily active users worldwide.
- Instagram – 1 billion monthly active users.
- LinkedIn – 774 million active users worldwide.
- TikTok – 1 billion active monthly users globally.
That is just a snapshot of social media reach, and each channel has its own audience demographics and industry impacts. For example, LinkedIn is aimed at professional business-to-business (B2B) audiences, while Twitter is good for B2B and business-to-customer (B2C) activity.
Due to the sheer number of people on social media, your business could be missing out on the potential reach of thousands, if not millions, without a presence.
Take a look at what we do.
Pyrocalm Control
Cheetah Transformation
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel