Email marketing
Email marketing agency Manchester.
Generate sales, enhance engagement, attract new customers, create brand awareness and reward customer loyalty. What’s not to like?
Take a look at your inbox. Like ours, it probably includes countless messages featuring a compelling communication designed just for you. Welcome to email marketing.
What is email marketing?
Fundamentally, email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (newsletters are a good way of doing this), attract customers, create brand awareness, and reward customer loyalty. It can also be used for internal communications and stakeholder engagement.
What are the different types of email marketing?
Why you should use email marketing.
For existing clients and customers, email marketing emphasises communication and awareness. For potential customers, emails can be used to entice and attract them.
In other words, the most effective email marketing campaign can be targeted in such a way that it caters for different audiences, or for different personas and initiatives.
For example, we’ll often devise one campaign designed to attract new customers, while tailoring the messaging to existing ones. Or, we could promote your business offer to attract new customers, while telling your existing customers what’s on offer.
Ready to start something?
Whether you’re looking to boost engagement through targeted email campaigns or want to explore how email marketing fits into your digital strategy, we’re here to help.
What we can do for you.
As an email marketing agency, we can do everything from basic, one-off email shots to complex automation.
Email automation is a powerful marketing tool that allows you to send the right message to the right people at the right time, using automated workflows and dynamic, preference-based content. This is extremely effective for nurturing leads and ultimately to drive sales from potential customers as well as existing ones.
We can undertake data collection, cleansing and segmentation. We can audit your current data, including where it comes from, for example, a customer relationship management (CRM) or third-party system, to ensure it is data protection (GDPR) compliant, and create future-proof data segments in any pre-existing email platforms, or by doing it externally before importing into a new email marketing platform.
We can create these segments based on user journeys and intent in order to create automated email communications that engage your audience and encourage what is known as objective fulfilment – that could be increased sales, brand loyalty, etc.
How do we do it?
If it’s an automation project, we’ll create a user journey flow map to plot out which email they should receive at which point, and for each user segment.
We create a robust strategy which looks at:
- Auditing any current activity.
- Setting KPIs.
- Establishing tone of voice.
- Email template assessment.
- List segmentation.
- Integration with other systems.
- Subscriber growth plan.
- Content plan.
- Analytics and tracking strategy.
From here, we can develop bespoke, editable email templates before creating each email, which is thoroughly tested before being sent at an optimal time to a particular subscriber segment or list.
Let’s take a look at some statistics.
According to email marketing platform Campaign Monitor – other platforms are available – the average open rates of advertising and marketing emails is 20.5%, with an average click-through rate (CTR) of 1.8%.
When looking at Campaign Monitor’s email statistics by day, there doesn’t seem to be too much variance in how emails perform on any given day.
Overall, weekdays — as usual — tend to perform the best, with the lowest engagement numbers falling on the weekend. Here’s what they show:
- Best day with highest email open rates: Monday (22.0%).
- Best day with highest click-through rates: Tuesday (2.4%).
- Best days with highest click-to-open rates: Tuesday and Wednesday (10.8%).
- Email unsubscribe rates were virtually identical throughout the week (0.1%).
Of course, these are just indicative stats; our digital team will work with you to determine the optimal timings for your particular campaign.
Ready to start something?
As a full-service marketing agency, we have all the tools, expertise and creativity within marketing strategy, design, digital marketing, and PR – to meet all your marketing requirements for a successful email marketing campaign – from strategy and planning to copywriting through to design and implementation.
If you are interested in harnessing the experience, expertise and professionalism of Cornerstone for your email marketing, get in touch.
Take a look at what we do.
Pyrocalm Control
Cheetah Transformation
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel