Retail design
Retail design, print and installation.
Retail design is about grabbing customers’ attention, getting them through your store’s doors, keeping them there and tempting them to spend their money. Eye-catching design is at the core of all of it.
Designing retail spaces that resonate.
Well-designed environments allow you to capitalise on business growth and brand perception. It’s our job to help you take your customers on an engaging journey that will immerse them in a setting that provides them with opportunities to emotionally bond with your brand and all the life-enhancing positives your goods have to offer.
From UV blocking window film to full retail space re-designs, our print team can handle a whole host of projects for your retail space.
Plus, our creative team develop eye-catching design to make your retail space enticing – and keep the tills ringing!
Retail design helps to narrate your brand and product story, educate consumers about your goods, and – ultimately – makes the merchandise on display more desirable as a result. And that means more money in the till!
Retail design services.
50 years of design experience
As a design agency based just outside of Manchester, our design team has more than five decades of combined experience in the design and marketing industry, it is Cornerstone’s creative cog.
Getting back to basics, retail design is about grabbing customers’ attention, getting them through your store’s doors, keeping them there and spending their money. Eye-catching design is at the core of all of it.
Our designers have outstanding brief interpretation acumen, along with exceptional expertise in illustrating brand vision, and creating eye-catching merchandising collateral and campaign concepts – whether it’s for a whole store re-brand, or a point-of-sale promotion.
Our design process.
Maximising premises to amplify design
Whilst our designers can create a wow factor, there are some other fundamentals retailers need to think about to maximise the potential of their premises. Your store’s layout determines how and where goods are displayed, and the path customers navigate as they, hopefully, head for the tills.
One interesting tip from retail layout experts is to think right. Known as the right turn preference, it’s a retail design theory that suggests most humans tend to turn right when they enter a space or a room. In his book ‘Why We Buy’, New York Times best-selling author Paco Underhill entertains the idea that if you were to shout ‘fire’ in a British theatre, most people would instinctively head towards the exits on the right.
It’s no secret retailers need to create eye-catching window displays, position tempting goods and striking displays near a shop’s entrance and encourage shoppers to navigate through other goods to reach more sought-after merchandise – that’s why milk and eggs are invariably positioned at be back of a food store, for example.
But for all the theory, it’s going to be wasted if your retail design isn’t bold, creative and innovative. Retail spaces need to be enticing and interactive.
UV Protection Film
Your premises literally are a shop window on your brand and products, so looking your best is vital.
The harmful effects of ultra violet (UV) light can be costly, both in terms of aesthetics and the damage it can do to fittings, artwork, displays and furniture.
As a print specialist, backed by a full service marketing agency, we know all about the benefits of UV window film and use it to great effect to:
- Protect and preserve – UV window film acts as a shield, which means less fading and deterioration of interior decor, furniture, artwork and fabrics caused by prolonged exposure to the sun’s rays.
- Energy efficient – UV window film enhances solar control, reduces heat penetration and minimises the need for excessive air conditioning – creating a saving on your energy bills and a more comfortable environment for your customers.
- Reduce glare – thus creating a more comfortable and visually appealing interior space.
Did you know?
Chlorine is extremely susceptible to UV rays, meaning you need to use more chlorine in swimming pools in the sunnier summer months when water can lose its chlorine levels within hours.
That’s why we recommend it to our many leisure industry clients with indoor pools framed by large windows.
So, to coin a phrase from the chart-topping song, trust us on the sunscreen!
Enhance your retail space with digital signage
Retail design can be improved further via digital signage and LED walls, which provide the ability to display moving imagery to customers thus livening up in-store signage, whilst better promoting key marketing messages.
InnoScreen, Cornerstone’s digital signage platform, is the ideal solution. It provides a combination of text, images and video that can strongly influence purchase decisions and customer engagement.
Bespoke to your business and branding, InnoScreen literally puts the power of marketing and communication in your hands. And while it gives you extreme flexibility and autonomy over the content, we’re with you every step of the way when it comes to aligning your output with your marketing strategy by assisting with asset creation – be it imagery or video.
As a Cornerstone InnoScreen user, you’ll be given a client admin account which will enable you to create and customise your campaigns using uploaded assets: including videos (MP4, Youtube and Vimeo), images and pre-designed and branded slides.
By simply dragging and dropping the assets you want to use, you can generate single or multiple feeds and control the location of those feeds if you have multiple screens – perfect for capturing the attention of your customers and bringing your promotion and in-store advertising to life.
Ready to start something?
With online shopping almost quadrupling in the last 10 years, according to the Retail Sales Index, it’s all the more important for retailers to make their spaces enticing and interactive. Focusing on the physical experience that e-commerce lacks is the key to maintaining or increasing footfall, and in doing so keeping the tills ringing.
As a full-service agency, we have all the tools – expertise and creativity within marketing strategy, design, digital marketing, PR and print production – to meet all your requirements. If you are interested in working with us, get in touch.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel