Branding & Identity
Photography & videography agency.
Did you know the human brain processes images 60,000 times faster than written words?
People are visual creatures, which is why it is so important your imagery accurately reflects the quality of your business and shows your customers what you want them to see.
Why is photography important?
Research at the US-based 3M Corporation also concluded the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.
In fact, psychologist Albert Mehrabian, Professor Emeritus of Psychology at the University of California, has demonstrated that 93% of communication is nonverbal. Not only does the brain recognise an image more quickly, but it also remembers visuals much better than it does words.
And when it comes to imagery, photography is not just about advertising campaigns. It is about creating a rich resource of cohesive images you can use in every aspect of your business from your emails and social media marketing to your website, and even your annual reports, to demonstrate cohesion in your values.
Does video have a role to play too?
Now we’ve established using photos is a fantastic way to build a strong brand in an aesthetically pleasing way, what about video?
In many ways, videos are even better at driving engagement than photos. However, that doesn’t mean you should put all of your eggs in one basket. Realistically, using a blend of video and photography is the most effective way to reach your audience and improve engagement over time.
Posting photos is also quick and easy, making it more attainable for many small businesses with limited resources and budgets, which means our trained
eye for photographic excellence is a cost-effective way to add polish to your messaging, whatever its purpose.
It’s also important to ensure your content is intentional and relevant. We’ll remember to consider your goals when creating video or photo content.
While it’s undeniable that video content is worth exploring for engaging your audience and growing your business, don’t forget the basics of content marketing as a whole.
Photos, videos or both?
By creating a rich library of cohesive images, you can use it in every aspect of your business from your emails and social media marketing to your website, and even your annual reports, to demonstrate consistency in your values.
Arguably, videos are even better at driving engagement than photographs. However, that doesn’t mean you should put all your eggs in one basket. Using a combination of photography and video can be the most effective way to reach your audience and improve engagement over time.
Video in social media marketing
As a social media marketing agency, Cornerstone DM can devise anything from short term campaign social plans to wider annual strategies that work hard alongside all other channels to meet your commercial objectives – and more often than not, that will take advantage of our photographic and video creation services.
And when it comes to imagery, photography is not just about advertising campaigns. It is about creating a rich resource of cohesive images you can use in every aspect of your business from your emails and social media marketing to your website, and even your annual reports, to demonstrate cohesion in your values.
Benefit from our strategic and creative approach.
The rise and rise of smartphones mean everyone is now capable of being a photographer or a videographer. The ease with which you can upload a photo or video to your chosen social media platform has become a major part of digital marketing.
Our photographic and video creators can devise anything from short term campaign social plans to wider annual strategies that work hard alongside all other channels to meet your commercial objectives.
As a full-service agency, we have all the tools and expertise to create videos and images for anything and everything from annual reports, promotions and motion graphics to training and product-focused videos.
We also offer our services under strategic partnerships or to compliment the skillsets of in-house teams, and we’re renowned for our strategic and creative approach to achieve efficient, engaging and results-driven outcomes.
Ready to start something?
Whether you’re looking to bring your brand to life through striking visuals or just want to explore how our photography and videography services can support your goals, we’d love to chat.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel