Launch a Product
Our tried and tested, full-service product launch strategy.
Researching market dynamics, segmentation and competitor positioning lies at the heart of our product launch strategy – and the understanding that not every launch is blessed with a huge budget. As a full-service agency, we can combine all marketing disciplines to amplify your brand voice across multiple platforms, resulting in an adaptable marketing plan that grows with your needs – and your budget.
It all begins with the three Rs – research, research, and research!
Sector knowledge, marketing nous and a strategic approach to creating consumer and brand awareness are the foundations on which we launch, or re-launch, a product to market.
Whether you’re a household name or a challenger brand, a B2B (business to business), or B2C (business to consumer) company, entrusting your product launch to Cornerstone DM means you will have a client-centric, results-driven partner by your side.
It all starts with research and insight. Who is your customer and how is the market segmented? How can we maximise engagement with your new product?
We’ll arrive at those answers, and more, via various research methods; customer surveys and focus groups, industry/sector insights, and competitor analysis using various sources. Thank heavens for the plethora of specialist market insights we have at our disposal.
Getting those insights before we go to market, helps us (and you) to understand your consumers, how they’re going to engage. It all helps to shape our strategy.
Tailoring our plan to YOUR budget.
We go about our work in meticulous detail – and with a healthy dose of down-to-earth common sense! We’ll tailor our plan to your budget.
We’ll take what you can actually afford and then look at a tiered approach to launch your assault on the market – appealing to the most viable market segment. Especially reassuring if you’re a challenger brand.
Understanding the market is most likely far bigger than your budget is, in our opinion, the best place to start building brand awareness, share of voice and, most importantly, market share.
Ready to start something?
Whether you’re unveiling a new product, creating buzz, or driving early adoption, we’re here to craft and deliver a launch strategy that makes a strong impact from day one.
Your full-service strategy.
The beauty of working with us as a full-service agency is that we can provide a holistic product launch strategy that includes the whole package (no pun intended) from brand and packaging design, messaging, campaign planning and execution, media planning and buying, PR, PPC, SEO – whatever it takes, we have it!
We can tackle anything from a standard range extension, or new product line within a much bigger mix, to an innovation that’s new to market, or a standalone product and branding its own right.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel