Putting the power of communication in your own hands – allow us to introduce to you InnoScreen
written by
Share
Capture your audience’s attention
Allow us to introduce you to InnoScreen – a web-based, digital signage solution that allows businesses, brands and organisations to tailor their communications to their target audience via strategically positioned smart TV screens or digital signage screens.
We’ve developed this innovative, accessible, and cost-effective digital signage software with so many clients embracing digital technology and telling us of their desire to communicate with stakeholders on the premises.
It doesn’t matter what sector you’re in – leisure, retail, health, manufacturing, pharmaceutical or food – excellent communication is paramount when it comes to customer and stakeholder satisfaction.
From receptions and waiting zones to office social spaces, retail areas and restaurant settings, with our InnoScreen solution you can broadcast your messaging and crucial information to the right people – often a captive audience – at the right time. All you need is a basic internet connection.
Bespoke to your business and brand strategy, our InnoScreen platform literally puts the power of communication in your hands. And while it gives you extreme flexibility and autonomy over the content, we’re with you every step of the way when it comes to aligning your output with your marketing strategy by assisting with asset creation – be it imagery or video.
We provide all the expertise you need
If you don’t already have digital signage displays and smart screens, we provide the expertise when it comes to supply, installation and maintenance.
As an InnoScreen user, you’ll be given a client admin account which will enable you to create and customise your campaigns using uploaded assets: including videos (MP4, Youtube and Vimeo), images, pre-designed and branded slides, as well as the ability to use our rich HTML builder, allowing for various assets to be built within our platform quickly and easily.
By simply dragging and dropping the assets you want to use, you can generate single or multiple feeds and control the location of those feeds if you have multiple screens.
§You can discover more about our accessible and cost-effective InnoScreen platform here.
Here’s the science (well, sort of…)
Don’t worry, InnoScreen isn’t complicated. In the slightest. We’ve done all the hard work for you.
You may already have screens in place, if not where you position them is entirely up to you – we recommend areas of high footfall, receptions, waiting rooms or street-facing window displays.
By simply dragging and dropping the assets you want to use, you can generate single or multiple feeds and control the location of those feeds if you have multiple screens.
You can control users, slide duration time, campaign launch dates and times, content, orientation (landscape or portrait) and most importantly, tailor messaging to a specific need, be it planned or reactively at the drop of a hat.
The platform has been developed specifically to simplify the user experience, ensuring campaign creation is straightforward and efficient.
Why small screen?
Check maths, names and places, and always make sure that everything ChatGPT creates for you is real and/or actual.
The tool has also been known to give biased answers. For example, it has been trained on what humans, past and present, have written about women or minorities. Although it has been reportedly trained not to give sexist or racist answers, make sure you do not use anything that may cause offence or harm.
Lost in translation?
Like any other AI-powered translation tool, ChatGPT is very approximative. However, it can come in handy if you need to get a general sense of text in a different language. If you want to get something a bit more accurate, stick with Google Translate.
Accuracy!
Despite its pretty decent answer to my music-related question earlier, ChatGPT’s uneven factual accuracy has been quickly identified in its short lifespan to date.As alluded to earlier, it is not averse to making stuff up. For example, you can ask it for subject matter experts or information about a topic, but what it tells you is not always accurate, especially if the topic is too niche, where you might find the tool generating totally fictional names.
Go-live time!
Because we have every confidence you’ll never look back after using InnoScreen we’re offering a FREE 30-day account software trial and demo, which can be used on any smart TV.
You’ll get the chance to discover just how simple it is to run your own campaigns, upload assets and, essentially, just how effective it is in converting your messaging into your strategic objectives, from sales to new members or a more engaged workforce.
Get in touch to gain your free trial today.
References:
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel