Celebrating a raft of new client acquisitions as we set to close on our best trading year ever
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New client acquisitions
We’re pleased to announce that multiple pharma brands spanning over the counter (OTC), pharmacy-only and prescription medicines have joined our agency’s roster of existing clients in the pharmaceutical sector.
As well as pharmaceutical brands, we also work with a number of B2B clients including Reginox UK, the UK arm of the Netherlands-based sink and tap manufacturer and supplier, which has its UK headquarters in Cheshire.
HPP brand refresh
Another B2B client, and one of Cornerstone’s longest standing customers, family-owned Hill’s Panel Products (HPP), which makes and supplies board, doors, fittings and accessories for the fitted furniture market, has commissioned an updated marketing strategy and brand refresh.
In a twist of fate, the updated brand was designed by one of our longest serving employees, Senior Designer Nicola Adamson, who is the daughter of Martin Hill, one of HPP’s founders along with his brother Stephen.
Nicola explains: “With a history stretching back 33 years, HPP didn’t want a total re-brand and were keen to keep certain elements to preserve the heritage and trust within their existing brand, which has stood the test of time. I’ve kept the core fabric of the name and brand intact due to the significant value and loyalty within it.
“After extensive research, workshops and creative development, we have created a refreshed brand identity that has evolved their old branding yet is memorable and consistent. It is clean and premium in its approach, whilst maintaining a clear nod to the old brand in terms of the colour pallet and abstract ‘board’ shapes, which are used within both the logo itself and wider marketing materials.”
Growth and new hires
Meanwhile, B2C client Mug Shot, the pasta snack brand that is part of the Symington’s food empire, has grown its account and used our offices in Lees to film video segments for a campaign aimed at various video on demand channels. We have also completed design and PR projects for fellow Symington’s brand Naked Noodle, most recently announcing its new Ramen noodle range.
Our founder and MD David Wadsworth, says: “We’ve undergone some rapid growth in recent years, with turnover consistently increasing by at least 30% year on year. In that time, we’ve expanded the team to cope with the demands that has created and to maintain our core focus on exceptional standards and high-quality outputs.
“I really think we have the best team we’ve ever had in Cornerstone’s 16-year history and I’m excited about what we can go on to achieve in the years to come.”
Among the new hires are Senior Digital Marketers Dan and Lia, who have both joined from an agency in Manchester’s Northern Quarter, while Sam joins in the newly created role of UX Designer and Strategist to boost the web team with a raft of new web-only clients wanting new websites.
Having just enjoyed our best ever trading month, and with our financial year ending in November, were confident 2024 will be our most successful year ever.
From sole trader to over 30 people strong
David started Cornerstone as a sole trader from the attic of his parents’ home in Oldham. We now employ over 30 people and offer services in:
- Advertising
- Marketing strategy
- Design
- Digital
- PR and copywriting
- Print and signage
- Web
David adds: “We’ve earned a reputation for high levels of service and a focus on exceptional quality, and it is paying off with several larger national and international brands moving to us. It’s a testimony to the hard work and commitment of the whole team – thank you and keep up the hard work!”
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What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel