Campaign delivery
Campaign delivery to achieve (or even surpass) your goals.
It starts with planning and strategy and results in achieving (or even surpassing) your goals – that’s the objective when we work with you on delivering a campaign. We’ll collaborate to understand your messaging, objectives and audience to ensure engagement and drive tangible objectives and KPIs. Product launches, behaviour change and social impact campaigns, whatever you need, we have the experience to deliver, as we have done extensively across pharma, public and private sector leisure, FMCG, B2B, B2C and beyond.
All the know-how to deliver effective campaigns.
As a full-service agency with experts in marketing strategy, design, digital, PR, copywriting and print production, we have all the necessary tools to spread your message inventively and innovatively using intuition born of in-depth research.
It takes a lot of elements to successfully deliver an effective campaign, one which provides a good return on investment (ROI) and meets pre-determined measures of success (KPIs).
The first thing we’ll be asking about is your campaign’s purpose – what are you looking to achieve? Then we’ll work with you to:
- Identify your target audience(s).
- Determine your channels and budget.
- Develop your media strategy.
- Create your message.
Once we deliver, we’ll measure and analyse your results and make any necessary adjustments.
Multi-disciplined team working in harmony.
We can include multiple content formats in one campaign, such as videos, press releases, guest blogs, social posts, PPC, radio and TV advertising, interactive infographics – the list is long.
Cornerstone’s multi-disciplined team works in harmony to create eye-catching campaigns by gelling the many and varied components, creating a significant wow factor.
We’ll work as your strategic partner to conceive and create the most cost-effective and efficient ways to execute your campaign with content that can be repurposed across multiple platforms, ensuring we create a strong and consistent message.
Our achievements include devising and delivering regionally focused behavioral change and recruitment campaigns for the NHS, mass media above the line activations, and consumer/ecommerce campaigns, such as helping to make Pyrocalm the UK’s fastest-growing heartburn medication with sales outpacing heritage competitors.
Ready to start something?
Whether you need a one-off activation, a multi-channel rollout, or a full-scale campaign from concept to execution, we’re here to bring your message to life.
The Pyrocalm success story.
Pyrocalm was new to market when we began working with the brand five years ago, positioning it to stand out by using bold, creative and memorable headlines – such as our ‘Get to the heart of the burn’ creative, which has helped to push Pyrocalm to number two market position in its class in 2025.
We identified key target audiences, such as mums-to-be and stressed commuters, that would tie in with Pyrocalm’s USPs to promote the product.
Trade figure from Circana (UK) Ltd1, showed Pyrocalm sales grew 20% in 12 months, driven by these objectives:
- Below the line PR target reach 10m, and we actually reached 13,195,078.
- PPC impressions target 30m – we actually achieved 37.5 million.
- The combined target for impressions from OOH, TV, PPC and PR was 159m – we achieved 188.9m.
1: All Outlets Including Chemists, OTC Gastro & Intestinal Category, Indigestion Subcategory, Value and Unit % Change, 52 weeks ending 18 May 2024.
To give you an even clearer idea if what we could do for your campaign, read more about Pyrocalm here
Your full-service strategy.
The beauty of working with us as a full-service agency is that we can provide a holistic product launch strategy that includes the whole package (no pun intended) from brand and packaging design, messaging, campaign planning and execution, media planning and buying, PR, PPC, SEO – whatever it takes, we have it!
We can tackle anything from a standard range extension, or new product line within a much bigger mix, to an innovation that’s new to market, or a standalone product and branding its own right.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel