Build brand awareness
Brand awareness that makes an impact.
Growing brand awareness is a catch-all for a multitude of goals – whether it’s strengthening your place in the market, increasing sales, raising the profile of your charitable organisation or even encouraging behaviour change, our full-service capabilities will help you elevate your share of voice and share of the action. Whatever you’re looking to achieve, we’ll work with you to make it happen.
Driving gains and growth over your competitors.
It’s worth a moment at this juncture, to add context to what we mean by brand. We work with brands of all sizes and guises – huge corporate entities, challenger brands, start-ups, charities, public bodies, local authorities, leisure trusts and many more.
Whatever your market/sector, building awareness is taking your brand and finding ways to amplify your message.
Our fully integrated approach – we specialise in marketing strategy, design, PR and copywriting, media planning and buying, social media and all things digital – means we can cover all bases, becoming your client-centric, results-driven partner striving to deliver on your objectives.
As with all our strategies it starts with research. We’ll work with you to understand your market/sector, your share of voice and search – and those of your competitors – to help us grasp your overall space and what we need to invest in to access and exceed your overall market share, thus driving gains and growth above the competition.
Research also enables us to identify gaps in the market, segmentations, and overlooked consumer/audience types who could help to broaden your appeal.
Building lasting relationships with your audience.
The resulting brand awareness strategy will help us to help you by:
- Understanding your aims and values to guide your decision-making.
- Communicating your brand consistently and effectively.
- Attracting the right customers/audience to build a strong, lasting brand.
- Position your brand in a way that helps you compete now and always.
With your brand awareness strategy on track, we’ll ensure it stays that way, all the while building a lasting relationship with your target audience.
As we said at the top of this page, it’s not always all about sales per se. The key point to stress is that growing brand presence could be for a whole range of reasons and needs.
For example, one of our longest-serving clients, Hill’s Panel Products (HPP) Ltd, asked us to overhaul its brand when the Oldham-based company perceived its clients were upping their marketing game.
HPP already enjoyed a formidable reputation with a leading brand position and significant share of voice in the KBB (kitchens, bedrooms and bathrooms) sector.
Our brief was to clarify HPP’s strategic direction, elevate its reputation and brand positioning while amplifying share of voice, which you can read about in detail here.
But when it does come down to sales, look no further than our work with Pyrocalm, a challenger brand in the pharmaceuticals market, which is now the UK’s fastest-growing heartburn and acid reflux PPI medication, a lofty position supported by our marriage of PR and digital with a strong creative approach. Discover more here.
Ready to start something?
Whether you’re launching a new brand, entering a new market, or simply ready to be seen, we’re here to help you spark recognition and stay top of mind.
Take a look at what we do.
What our clients say about us.
We’re proud of our extensive experience and expertise, but don’t just take our word for it. Here’s what our clients say about us.
We’d been really careful and thoughtful about our criteria and brief, and felt Cornerstone hit every single point, coming across in a down-to-earth, practical way while still showing understanding from strategy through to tactical execution. Our overall experience with the Cornerstone team is great because we feel really supported as a team.
Alison Robb, Cheetah Transformation
We have developed a great partnership with Cornerstone over the past 6 years and their dedication to our marketing needs and website development is evident in all aspects of our online presence. We appreciate their attention to detail and creative approach to all aspects of the business and look forward planning our new initiatives together.
Scott Bryce, Burnley Leisure & Culture
Cornerstone are a unique PR/ Marketing Agency who provide one of the most competitive holistic services versus many competitor agencies. The team are knowledgeable in their field of expertise, enthusiastic, fun, extremely creative, always ahead of the game, and great at managing tight deadlines. I would recommend this agency with no hesitation, their work speaks for itself!
Rekha Joshi, Dexcel